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What is a Credit Union?

All the banking services you need, with a personal touch you deserve.

A credit union is a financial institution, much like a bank, but with one important difference: credit unions are owned by the people they serve, not outside shareholders.

At TruGrocer Federal Credit Union, we're a not-for-profit financial cooperative built by grocery workers, for grocery workers and their families.

That means our focus isn't on maximizing profits for investors. It's on helping our members make the most of their money through competitive rates, fewer fees, convenient financial tools, and genuine, personal service.

We're here to build relationships, not just manage accounts.

Credit Union vs. Bank: What's the Difference?

Credit Union:

  • Member-owned: Members are owners of the credit union.
  • Not-for-profit: Earnings are reinvested to benefit members.
  • Members have a voice: Eligible members can vote for their Board of Directors.
  • Member-focused value: Earnings help support competitive loan rates, savings returns, lower fees, and improved services.
  • Membership-based: You qualify through a shared connection, such as employment or family.

Traditional Bank:

  • Investor-owned: Most traditional banks are owned by shareholders.
  • For-profit: Banks operate to generate profits for their owners or shareholders.
  • Shareholders have a voice: Shareholders elect the Board of Directors.
  • Shareholder-focused returns: Profits may be reinvested in the business or distributed to shareholders.
  • Generally open to the public: Most banks do not require a shared membership connection.

The bottom line: At a credit union, you're more than just someone who uses our services. You're a member and part-owner of a financial cooperative that we’re committed to making stronger every day.

Why Choose TruGrocer?

Built for Your Industry. Focused on Your Future.

Grocery workers are the heart of our communities. You work hard to serve others, and we believe you deserve a financial partner that works just as hard for you.

At TruGrocer, we combine the personal service of a smaller, relationship-focused credit union with the modern financial tools you expect.

Here's what membership means for you:

  • People Who Understand You: We're dedicated to serving grocery workers and their families. We understand the industry you work in and believe in building lasting relationships.
  • More Value for Your Money: As a not-for-profit credit union, we put our earnings to work for members through competitive rates, fewer fees, and better services.
  • Personal, Friendly Support: Have a question or need help? Our team is here to listen, explain your options, and help you make informed financial decisions.
  • Modern Banking Made Easy: Manage your money with convenient digital banking, mobile banking, bill pay, mobile deposits, and more.
  • Convenience Wherever Life Takes You: Access more than 30,000 surcharge-free ATMs nationwide.
  • A Financial Partner for Every Stage of Life: From your first savings account to purchasing a vehicle, managing everyday expenses, or planning for the future, we're here to help you move forward.

Is My Money Safe at TruGrocer?

Absolutely. Your financial security matters to us.

At TruGrocer Federal Credit Union, you can feel confident knowing your money is protected by two layers of deposit insurance.

As a federally chartered credit union, your eligible deposits are insured up to $250,000 by the National Credit Union Administration (NCUA), a U.S. government agency.

For added peace of mind, TruGrocer also provides up to $250,000 in additional deposit insurance through Excess Share Insurance (ESI).

That means eligible deposits may be protected for up to $500,000 in combined coverage, giving you an extra layer of financial security.

Enjoy the personal service of a credit union with the confidence of added deposit protection.

Can I Join TruGrocer?

You May Already Qualify!

TruGrocer was created to serve the people who keep the grocery industry moving.

You may be eligible for membership if you are any of the following:

  • An employee or retiree of the grocery or supermarket industry.
  • An immediate family member of an existing or eligible member, including a spouse, child, sibling, parent, or grandparent.
  • Someone who shares a household with an existing or qualifying member.

And here's another great benefit: Once you're a member, you can remain a member for life, even if you change jobs or leave the grocery industry, as long as you maintain your membership in good standing.

Learn More

The TruGrocer Difference

Real People. Real Value. Real Relationships.

We believe banking should feel personal.

Behind every account is a person, a family, a goal, or a dream. And behind every interaction at TruGrocer is a team that genuinely wants to help.

Whether you're opening your first account, financing your next vehicle, or simply looking for guidance, we want you to feel heard, respected, and confident in your financial decisions.

We're proud to offer the technology and convenience you need, without losing the friendly, personal service that makes a credit union special.

Because at TruGrocer, your financial success is our success.

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Questions? We're Here to Help.

Real people. Friendly answers.

Call our team at 1-855-320-6460. We'd love to help you discover what TruGrocer membership can mean for you.

Contact TruGrocer