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Get to know our new CEO...

Javier Rosado joins the team following Phyllis Adkins’ retirement.    We’re pleased to announce the appointment of Javier Rosado as the new President and Chief Executive Officer of TruGrocer Federal Credit Union.  Rosado assumed his new role on June 1, replacing longtime President and CEO Phyllis Adkins.

Javier Rosado The right person for the job

To find the ideal candidate, TruGrocer conducted a nationwide search.  Rosado became the top choice based on his extensive and impressive experience.

Rosado joins our team from the J.R. Simplot Corporation where be spent 10 years in various roles, most recently as the Director of Global Credit.  Rosado also spent 11 years in the financial services industry, including time at the Idaho Department of Finance as a credit union regulator.  Additionally, he served on the Board of Directors of the Simplot Employees Credit Union and proudly served for six years in the Idaho National Guard.

"I am thrilled and grateful for the opportunity to lead such a tremendously successful credit union and excited to continue the legacy of excellence that Phyllis and her team have created," Rosado said.

Big shoes to fill

Although she is retiring from her role as President and CEO, Adkins will continue to share her wealth of experience and support.  She will maintain an advisory role helping ensure TruGrocer’s continued success.  Under Adkins’ leadership, TruGrocer assets grew from $65 million in 1994 to a remarkable $321 million today.  She was instrumental in changing TruGrocer’s charter from a single employer group to a single Trade-Industry-Profession (TIP) serving the U.S. grocery industry.
Phyllis Adkins

"I am extraordinarily proud of the success of TruGrocer,” Adkins said. “It has been an honor to lead this organization.”

A bright future

Most importantly, TruGrocer will continue its commitment to providing superior financial products and services to you – our valued members – and your families. Even as we face challenging times, we are confident that our success will continue due to our winning combination of strong leadership and membership.